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Amazon PPC Agency
Discover what makes us different than other Amazon PPC agencies.
Agencies
Choosing an Amazon PPC agency can be a substantial financial commitment, and identifying the ideal partner is a daunting task.
Software
Many Amazon PPC tools fall short in providing customized strategies for individual products, resulting in poor rankings and low sales.
FBA Hustler
Drawing on my expertise in Amazon agencies and launching B2C brands, will ensure your brand has a marketing advantouge.
Amazon PPC Services: Discover The Different Campaign Types
Sponsored Products
Most popular and impactful ad campaign type for improving organic rankings.
Sponsored Brands
SB/V plays a crucial role in boosting brand visibility and securing a prominent advert placements.
Sponsored Display
Enhance your ROAS and strategically target relevant competitors and audiences.
Sponsored TV
STV is a beta campaign type that can help increase visibility on streaming platforms like Freevee, Twitch, and others.
dsp
DSP engages audiences across Amazon and external platforms, making it an excellent choice to expand their reach.
FAQS
CASE STUDY
What an Amazon PPC Agency Can Do for You?
In late 2021, we partnered with a health and wellness brand in the nutrition sector to launch a low-AOV product on Amazon. Entering a highly competitive category without any reviews, the odds were stacked against us. However, by implementing a carefully targeted Amazon PPC strategy, we enhanced product visibility and optimized advertising costs. Our focus on high-converting keywords and ongoing campaign optimization steadily boosted sales and built momentum.
Now, the product has amassed over 22,000 reviews and generates $250,000 in monthly revenue, surpassing competitors with three times the sales velocity. This achievement underscores the power of effective PPC management in competitive markets.
As a Leading Amazon PPC Agency, We’re Artists At Combating The Rising Cost of CPCs!
The increasing costs associated with selling on Amazon result from various factors, mirroring the dynamic nature of e-commerce and heightened competition within the platform. The following outlines these factors:
- Elevated Competition: The influx of sellers on Amazon intensifies the competition for customer attention, leading to higher advertising costs. Sellers often engage in competitive bidding for prominent ad placements to ensure visibility for their products.
- Rising PPC Costs: Amazon’s Pay-Per-Click (PPC) advertising has become more costly as the platform becomes more saturated. Increased demand for ad space raises the cost per click, driven by competition for effective keywords and optimal ad placements.
- Fulfillment and Shipping Expenses: Amazon’s fulfillment fees, including those for Fulfillment by Amazon (FBA), are on the rise. These fees, covering storage, packing, and shipping, adjust to global increases in shipping and labor costs.
- Storage Fees and Long-Term Costs: Amazon charges sellers for warehouse storage, with potential increases, particularly for items with extended storage durations. This disproportionately affects sellers with substantial inventories or slower-moving products.
- Marketplace Fees: Amazon imposes a commission on each sale, varying by product category, typically around a 15% referral fee, which has remained relatively stable compared to FBA fees.
- Regulatory Compliance and Taxes: Evolving tax laws and heightened regulatory requirements, particularly in international markets, can impose additional costs on sellers striving to comply with these regulations.
- Brand Development and Marketing Expenses: In the increasingly competitive Amazon marketplace, sellers must invest more in brand development and external marketing to distinguish themselves, contributing to overall costs.
To manage these growing expenses, sellers must adopt a strategic approach to pricing, inventory management, and marketing. Efficient cost management and staying informed about Amazon’s evolving policies and fee structures are essential for sustaining profitability.
High-performance Amazon PPC Agency
Boost the Efficiency of Your Amazon Campaigns
The first page of Amazon’s search attracts 80% of the platform’s traffic, with the top 3 organically positioned products securing 60% of the conversions.
Emphasizing the importance of prioritizing TACoS (Total Advertising Cost of Sales) over conventional ACoS (Advertising Cost of Sales) is critical for optimal product ranking. TACoS offers a holistic perspective by assessing overall sales—incorporating both organic and advertisement-driven sales—in relation to advertising efforts. This TACoS-focused approach enhances understanding of your Amazon overall performance and the effectiveness of ad expenditure.
TACoS serves as a pivotal tool for improving profitability and acts as a benchmark for evaluating advertising efficiency and overall business expansion. It assists Amazon sellers in making strategic decisions regarding key performance indicators (KPIs) like Lifetime Value (LTV), Subscribe & Save (Recurring Charge Rate, RCR), and more.
Recognizing that each product requires a unique PPC approach, we develop a TACoS-centered strategy tailored to your overarching business goals. Our aim is to optimize your campaigns for not only immediate sales but also improved organic rankings, thereby reducing TACoS and increasing profitability.
Conventional PPC methods can often lead to a detrimental cycle of excessive bidding, overspending, and underperformance, particularly in the face of rising Cost Per Click (CPC). Our approach, rooted in manual, data-driven tactics, seeks to disrupt this cycle.
Our Process
1
Our first step involves a comprehensive review, where we examine your Amazon product listings, Best Seller Rankings (BSRs), sales figures, competition, and provide insights into your product category and brand’s visibility on Amazon.
2
Ads/Sales Audit
Following the initial evaluation, we proceed with a detailed audit of your actual sales and advertising data on Amazon, covering the past 12 months. This includes a thorough examination of both your advertising and business reports.
3
Forecast
With the insights gained from these audits, we are equipped to make informed, data-driven decisions. We then create a forecast to meet your sales and advertising objectives, marking the beginning of your brand’s growth journey.
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